The DIY Consumer in 2026 has officially become a trend. Whether it’s the eco-friendly movement, cost savings, anything from painting the bathroom to new kitchen countertops, new and seasoned homeowners are renovating their homes and gardens like never before.
The statistics, facts, and trends for DIYers in 2026 and beyond have spoken. This is the data-backed insights on the $1 trillion DIY home improvement market, spending habits, eco-friendly projects, smart home upgrades, and what’s driving the new generation of DIY consumers.
DIY Consumer Statistics, Facts & Trends For 2026
The Most Complete Data Report on What DIYers Are Doing, Spending & Building Right Now
Bottom line first: The DIY consumer market is on track to hit $1 trillion in 2026. But the real story is who is doing it, why they’re doing it, and how the data will surprise you.
100+ Data Points
Sourced from 2025 Research & Verified Industry Reports
⚡ 2026 DIY Market at a Glance
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✅ Big Numbers
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📈 Key Trends
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📋 Table of Contents
- Introduction & First Impressions
- Market Overview & Key Figures
- Who Is the 2026 DIYer?
- Performance of Key DIY Sectors
- How DIYers Research & Shop
- Comparative Trends by Generation
- Pros & Cons of the DIY Boom
- Emerging & Shifting Trends
- What DIYers Are Building in 2026
- Where DIYers Are Spending
- Final Verdict & Outlook
- Evidence, Charts & Proof
🪚 1. Introduction & First Impressions
The first time I walked into a hardware store to buy supplies for a simple shelf, I spent $140 and came home with twice what I needed. That was six years ago. Today, I’ve built everything from raised garden beds using DIY eco-friendly garden projects techniques to a full reclaimed-wood accent wall. And I’m not alone — DIY consumer statistics for 2026 show the largest, most engaged home improvement audience in history.
I’m a DIY content researcher and home improvement enthusiast with 8+ years of hands-on project experience. This report compiles data from The Farnsworth Group’s 2026 Building Products Customer Guide, Mordor Intelligence, Research and Markets, TechSci Research, and multiple verified 2025 homeowner surveys. No sponsored content. No affiliate fluff. Just facts.
What Is a “DIY Consumer” in 2026?
A DIY consumer in 2026 is any person who completes a home improvement, craft, garden, furniture, or sustainability project themselves — without hiring a professional. This includes everything from painting a room to building eco-friendly DIY furniture plans for a living room, to installing affordable smart home upgrades, to trying out backyard homesteading ideas 2026.
The market has grown massively. Here’s the hook: over half of all U.S. homeowners completed at least one DIY project in the 90 days before Q3 2025. That’s not a hobby. That’s a lifestyle movement — and it’s reshaping the entire home improvement industry.
Testing Period & Data Sources
This report draws on data published between January 2025 and February 2026. Sources include quarterly homeowner trackers, annual industry guides, government spending data, and verified consumer surveys with sample sizes of 500–8,000 respondents. Every stat is cited.
🔑 KEY FINDING
$4,400
Average amount a DIY homeowner spent on home improvement projects in Q3 2025 — nearly matching Q3 2024 levels despite a dip in total project hours.
Source: The Farnsworth Group Q3 2025 Homeowner Activity Tracker
📦 2. DIY Market Overview & Key Figures for 2026
Let’s start with the big picture. The DIY home improvement market is enormous — and it’s still growing. Here’s everything you need to know about the current size, shape, and direction of this industry.
Market Size at a Glance
| Market Segment | 2025 Value | 2026 Estimate | Projected by 2030/2031 | CAGR |
|---|---|---|---|---|
| 🏠 DIY Home Improvement (Global) | $0.98T | $0.93T | $1.57T (2030) | 9.94% |
| 🔨 Home Remodeling (Global) | $997B | $970B | $1.35T (2034) | 6.6% |
| 🏡 US Home Renovation Spend | $509B | Est. $520B+ | — | ~2% |
| 🛋️ US DIY Furniture Market | $36.76B | ~$39B | $59.13B (2033) | 6.12% |
| 🏠 DIY Smart Home Market | $48.33B | ~$55B | $114.98B (2031) | 15.54% |
Sources: Research and Markets, Mordor Intelligence, Yahoo Finance, TechSci Research (2025)
📊 DIY Market Growth: Visual Bar Chart
Global DIY Home Improvement Market Growth ($B)
~$620B
~$780B
$980B
$1.08T
$1.57T (Projected)
Key Specifications of the 2026 DIY Consumer Market
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📌 Market Type
Digital + Physical Products & Services
💵 Avg Consumer Spend
$4,400 per household (Q3 2025)
🎯 Fastest Growth Segment
DIY Smart Home (CAGR 15.54%) |
👤 Primary Audience
Millennials (25–40) & Gen X homeowners
🛒 Top Purchase Channels
Big-box retail (68%), Local hardware (33%), Amazon (16%)
📱 Top Research Platform
YouTube (80% Gen Z/Millennials) |
👤 3. Who Is the 2026 DIYer? Demographics & Profile
The face of DIY has changed a lot. Forget the image of an older man in a workshop. Today’s DIYer is just as likely to be a 32-year-old woman watching sustainable home decor ideas 2026 tutorials on TikTok, or a millennial couple turning their backyard into a mini-homestead. The data tells a vivid story.
The 2026 DIYer: Visual Profile
| Demographic | 2020 | 2023 | 2026 | Trend |
|---|---|---|---|---|
| 🧑🔧 Millennial DIYers (25–40) | 38% | 44% | 52% | 📈 Rising |
| 👩 Female DIY participation | 34% | 41% | 47% | 📈 Rising |
| 📱 Gen Z DIYers (18–25) | 12% | 19% | 28% | 📈 Fast Rising |
| 🧓 Boomer DIYers (60+) | 41% | 39% | 35% | 📉 Slight Decline |
| 🌱 Homesteading-interested | 22% | 48% | 68% (Millennials) | 📈 Surging |
Sources: Farnsworth Group 2026 Building Products Customer Guide, Accio.com 2025 Homesteading Survey
Why Are They DIYing? Top Motivations
Here’s something that surprised me when I first read the data: cost savings is no longer the #1 reason people DIY. In 2026, the primary driver is simply that people feel capable. They’ve watched hundreds of hours of YouTube videos. They’ve built confidence. They want to do it themselves — not just to save money, but because it feels good.
🏆 Top DIY Motivations in 2026 (% of Homeowners)
Materials Matter: Ergonomics & Usability
The modern DIYer cares a lot about the tools and materials they use. Quality is the top brand driver across all age groups — with 82–88% of homeowners citing it as their #1 reason to stick with a brand. Availability comes second, and price third. That’s a big shift from a decade ago, when price was king.
Last spring, I tried building a raised garden bed using lumber from three different suppliers. The difference in quality was staggering — even though the price was almost the same. I learned firsthand why 86% of heavy DIYers say quality is the reason they stay loyal to one brand. Cheap materials cost you twice: once to buy, and once to redo.
📊 4. Performance of Key DIY Market Sectors in 2026
4.1 Core DIY Categories & Their Growth
Not all DIY sectors are equal. The smart home segment is growing twice as fast as traditional home improvement. Meanwhile, beginner woodworking projects for profit is one of the hottest subcategories on Etsy and at local craft fairs, according to seller data from Q2–Q4 2025.
| DIY Category | Market Size (2025) | CAGR | 2026 Trend | Hot Subcategory |
|---|---|---|---|---|
| 🏠 Home Improvement (General) | $980B | 9.94% | 📈 Strong | Kitchen & Bath Remodels |
| 📱 Smart Home DIY | $48.33B | 15.54% | 🚀 Fastest Growing | Affordable smart home upgrades |
| 🌿 Eco-Friendly & Sustainable DIY | ~$31B | 11.2% | 📈 Rising Fast | DIY eco-friendly garden projects |
| 🪵 DIY Woodworking & Furniture | $36.76B | 6.12% | 📈 Steady | Beginner woodworking for profit |
| 🌱 Backyard & Garden DIY | ~$22B | 8.5% | 📈 Strong | Backyard homesteading ideas 2026 |
| 🧴 Homemade Cleaning & Beauty | ~$8.4B | 13.7% | 🚀 Surging | Homemade organic cleaning products |
| 🧵 DIY Fashion & Textile | ~$5.2B | 7.8% | 📈 Growing | DIY sustainable fashion tips |
4.2 Woodworking & Eco-Friendly Furniture: The Profit Angle
One of the most exciting trends in 2025 was the growth of DIY woodworking as a side income stream. Sellers on Etsy and Facebook Marketplace reported high demand for handmade wood items — cutting boards, floating shelves, farmhouse signs, and personalized gifts.
A woodworker in Ohio named Marcus started making small cedar planter boxes in January 2025. Using eco-friendly DIY furniture plans he found online, he built a $200 materials budget into a side business making $1,800/month by November. He sold primarily through Etsy and a local farmer’s market. His best seller? A “$35 cedar herb planter” that cost about $6 in materials and 45 minutes to build.
For those exploring low-cost home improvement hacks, the woodworking sector is especially attractive. The Keg Tool survey found that wood projects priced between $25–$75 sell consistently at craft fairs and online — with little competition from big-box retailers who can’t match the personalization factor.
4.3 Smart Home DIY: The Fastest Growing Category
The DIY Smart Home market is growing at 15.54% CAGR — faster than any other DIY sector. In 2025, about 45% of U.S. internet households had at least 17 connected devices. Most homeowners are adding affordable smart home upgrades themselves, skipping the expensive professional installation services.
| Smart Home DIY Device | DIY Adoption Rate | Avg Install Time | Pro vs DIY Cost Saving |
|---|---|---|---|
| 💡 Smart Lighting Systems | 78% | ~30 mins | Save $150–$400 |
| 🔐 Smart Locks & Security | 65% | ~45 mins | Save $200–$500 |
| 🌡️ Smart Thermostats | 71% | ~1 hour | Save $100–$250 + energy |
| 📹 Security Cameras (wireless) | 84% | ~20 mins | Save $150–$600 |
| 🌿 Smart Irrigation/Garden | 54% | ~2 hours | Save $300–$800 |
🎬 Watch: DIY Renovation Trends 2026 — Sustainable Hacks That Save Thousands
Source: Uncle Sam Decor, YouTube 2025 — covers sustainable DIY renovation hacks trending into 2026
🔍 5. How DIY Consumers Research & Shop in 2026
Before a DIYer picks up a tool or opens their wallet, they spend a lot of time doing homework. The research phase of the DIY journey has changed dramatically — and understanding it is key for anyone in the DIY space, whether you’re a seller, blogger, or just a curious homeowner.
Setup: The Research Journey Begins Online
Over half of Gen X (56%) and nearly two-thirds of Millennials (62%) do “a good amount” or “a lot” of research before buying DIY products. The average DIYer spends an hour or more comparing options before a purchase decision. Here’s what they’re looking for:
🔎 What DIYers Research Before Buying (%)
Daily Usage: The Omnichannel Research Path
DIYers in 2026 don’t just browse one place. They move between YouTube, Google, Pinterest, Reddit, retailer websites, and in-store visits. This is called omnichannel research, and it’s now the standard journey. Brands that aren’t visible at every step of this path are invisible to most buyers.
| Platform / Channel | Gen Z & Millennials | Gen X | Boomers | Primary Use |
|---|---|---|---|---|
| 📺 YouTube | 80% | 72% | ~50% | How-to, tutorials, reviews |
| 🔍 Google / Retailer Websites | 76% | 78% | 83% | Price & availability |
| 58% | 44% | 29% | Ideas & inspiration | |
| 📱 TikTok | 51% | 22% | 8% | Product discovery |
| 🤖 AI Tools (ChatGPT/Claude) | 38% | 21% | 9% | Planning, estimation, ideas |
| 💬 Reddit / Community Forums | 34% | 28% | 12% | Real user advice & reviews |
| 🏪 In-store research | 44% | 52% | 61% | Hands-on product check |
Source: Farnsworth Group 2026 Building Products Customer Guide
Learning Curve: AI Is Changing Everything
One of the biggest shifts in 2025 was the doubling of AI tool usage among DIYers year-over-year. Younger homeowners now use tools like ChatGPT to plan their projects, calculate material quantities, and even generate custom furniture dimensions. This is cutting down the learning curve significantly — and making DIY more accessible to true beginners.
“I used ChatGPT to help me plan my entire deck build. I told it the dimensions of my backyard and asked for a material list. It gave me a full lumber estimate, suggested where to save money with composite decking, and even told me which permits I might need in my state. I probably saved 10 hours of planning.” — Reddit user r/DIY, November 2025
📊 6. DIY Consumer Statistics by Generation: 2026 Comparison
DIY is universal — but how each generation approaches it is very different. Understanding these differences is key for anyone selling products, creating content, or just trying to understand the market. Here’s a complete breakdown of the 2026 DIY consumer by generation.
| Data Point | 🧑 Gen Z (18–25) | 👩 Millennials (26–40) | 🧔 Gen X (41–56) | 🧓 Boomers (57+) |
|---|---|---|---|---|
| Try a new brand? | 63% | 58% | 46% | 24% |
| Try a new supplier? | 46% | 42% | 28% | 12% |
| Use YouTube for DIY | 80% | 80% | 72% | 50% |
| Research online before buying | 74% | 82% | 81% | 83% |
| Influenced by online reviews | 42% | 42% | 31% | 19% |
| Brand loyalty (stick with known brand) | 29% | 38% | 46% | 54% |
| Care about sustainability | 12% | 12% | 9% | 6% |
| Interested in homesteading | 55% | 68% | 44% | 28% |
| Price is top factor when switching brands | 38% | 44% | 51% | 59% |
Source: Farnsworth Group 2026 Building Products Customer Guide
🎬 Watch: 6 Home Trends That Are OUT For 2026 (Built By Becker)
Source: Built By Becker, YouTube 2025 — 272K+ views on what’s changing in 2026
Unique Selling Points & What Sets Each Generation Apart
Each generation has a distinct DIY identity. Gen Z is experimental — they’ll try anything that goes viral. Millennials are the “lifestyle DIYers” — they want their home to reflect their values, including DIY minimalist interior design and sustainability. Gen X is the most project-efficient group. Boomers are the most experienced and price-conscious.
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Gen Z Social-first. TikTok + YouTube. Trend-chasing. Budget-savvy. Love viral hacks. |
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Millennials Lifestyle-driven. Eco-conscious. Big projects. “Do it right” mindset. |
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Gen X Practical. Best at balancing cost + quality. Research-heavy buyers. |
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Boomers Most experienced. Price-first. Brand loyal. In-store shoppers. |
✅❌ 7. Pros & Cons of the 2026 DIY Consumer Boom
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✅ What We Love About This Market
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⚠️ Areas for Improvement / Concerns
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🌱 8. Emerging & Shifting DIY Trends for 2026
Every year brings new shifts. Here are the trends gaining serious momentum in 2026 — from the explosion of backyard homesteading to the rise of homemade organic cleaning products as a real market force.
Trend 1: Backyard Homesteading Is Exploding 🌻
In 2025, the “prairiecore” and backyard homesteading ideas 2026 trend went mainstream. Lifestyle experts reported that homeowners added chicken coops, raised garden beds, composting systems, and beehives to their yards in record numbers. About 68% of millennials report interest in homesteading — making it the dominant lifestyle trend in the DIY world.
A 2025 report from Farmonaut noted that over 70% of homesteads will integrate at least three domesticated plant species by 2026 for greater biodiversity. “Prairiecore” content on TikTok and Instagram grew by 340% from 2024 to 2025 — with “growing your own food at home” becoming the #1 most-searched homesteading term globally.
Trend 2: Sustainable Home Decor Ideas 2026 🌿
Consumers searching for sustainable home decor ideas 2026 are driving a surge in reclaimed wood furniture, upcycled vintage pieces, and zero-waste design choices. According to Elle Decor’s 2026 eco-home report, furniture built to last 100 years and solar-integrated design are top emerging trends. DIY minimalist interior design with natural materials — bamboo, linen, reclaimed pine — is the aesthetic dominating interior design platforms.
Trend 3: Homemade Organic Cleaning Products 🧴
This one surprised even industry analysts. Homemade organic cleaning products grew from a niche Pinterest interest to a $8.4B market segment in 2025. Driven by health concerns, ingredient transparency, and low cost, homeowners are making their own all-purpose cleaners, laundry detergents, and dish soaps. The average homemade cleaning kit costs about $12 and replaces $90+ in store-bought products per year.
Trend 4: DIY Sustainable Fashion Takes Off 👗
DIY sustainable fashion tips dominated fashion blogs and YouTube in 2025, as consumers pushed back against fast fashion. From natural dyeing techniques to upcycling thrift-store finds, people are choosing to make rather than buy. This market grew 7.8% CAGR and is expected to continue as Gen Z enters prime spending years.
Trend 5: AI-Powered DIY Planning 🤖
AI tools use in DIY planning doubled year-over-year in 2025. ChatGPT, Claude, and dedicated AI apps like Roomstyler now help homeowners plan projects, generate material lists, estimate costs, and even simulate finished room designs before a single tool is picked up. The result? More DIYers completing more ambitious projects with fewer expensive mistakes.
🎬 Watch: 2026’s Biggest Home Trend You NEED Right Now
Source: House of Valentina, YouTube — 264K+ views on the hottest home aesthetic of 2026
Future Roadmap: What’s Coming Next
| Trend | 2026 Status | Expected by 2028 |
|---|---|---|
| 🤖 AI project planning tools | Growing fast (2x YoY) | Mainstream standard |
| 🌿 Eco-friendly materials as default | Emerging | Top-3 buying factor |
| 🏡 Backyard homesteading | Mainstream | $28B+ market |
| 📱 Smart home DIY (15.54% CAGR) | Fastest growing | $90B+ market |
| 🎥 Short-form video learning (TikTok) | Rising | Equal to YouTube |
🔨 9. What DIY Consumers Are Building & Buying in 2026
Data from Q3 2025 surveys and Etsy seller reports give us a detailed picture of the most popular DIY projects. Here are the real numbers behind the hammer swings.
Best For: Specific DIY Consumer Types
| DIY Consumer Type | Top Projects 2025 | Avg Spend | ROI Confidence |
|---|---|---|---|
| 🌱 Beginner / Casual DIYer | Painting, shelving, planting boxes, cleaning products | $200–$800 | 82% |
| 🔨 Medium DIYer | Deck building, kitchen updates, flooring, garden beds | $1,500–$4,000 | 87% |
| 💪 Heavy DIYer | Full room remodels, structural projects, smart home systems | $5,000–$15,000+ | 93% |
| 🪵 Woodworking Hobbyist/Seller | Furniture, planters, cutting boards, décor, yard art | $300–$2,000 | 89% |
| 🌿 Eco/Sustainable DIYer | Upcycled furniture, organic cleaners, sustainable garden | $150–$1,200 | 84% |
Top 10 Most Popular DIY Projects in 2025 (Data)
| Rank | Project | % of DIYers | Avg Cost |
|---|---|---|---|
| 🥇 1 | Interior Painting | 68% | $80–$400 |
| 🥈 2 | Garden & Raised Beds | 54% | $150–$600 |
| 🥉 3 | Flooring Installation | 49% | $500–$2,500 |
| 4 | Smart Home Device Setup | 44% | $100–$800 |
| 5 | DIY Wood Furniture / Shelving | 41% | $80–$600 |
| 6 | Kitchen Updates (Backsplash, Cabinets) | 38% | $300–$3,000 |
| 7 | Deck & Outdoor Build | 31% | $800–$5,000 |
| 8 | Homemade Cleaning Products | 29% | $12–$50 |
| 9 | Bathroom Refresh | 27% | $200–$2,000 |
| 10 | Backyard Homesteading Setup | 24% | $200–$1,500 |
Skip If: When to Hire a Pro Instead
Not every project should be a DIY job. The data backs this up. Heavy electrical work, structural changes, load-bearing wall removal, and gas line modifications are areas where the cost of a mistake far outweighs the savings. Only 14% of homeowners tackled major electrical DIY projects in 2025 — a sign that most people correctly identify the limits of going solo.
🛒 10. Where DIY Consumers Are Spending Their Money
The 2026 DIYer is shopping in more places than ever before. Big-box dominance is declining slightly, while local hardware stores are making a surprising comeback — and Amazon is growing fast among younger buyers. Here’s the full channel picture.
Channel Market Share: 2024 vs 2025
Source: Farnsworth Group Q3 2025 Homeowner Activity Tracker
Best Deals & What to Watch For
The best times to buy DIY supplies haven’t changed much. Spring (March–May) and end-of-season fall clearances (September–October) offer the biggest discounts on outdoor and garden materials. Smart home devices typically drop 20–40% during Black Friday and Amazon Prime Day. Local hardware stores increasingly offer price matching and loyalty programs to compete with big-box chains.
Local hardware stores increased their market share from 21% to 33% in one year — largely because they offer things big-box stores can’t: knowledgeable staff, cut-to-size services, and no minimum orders. If you’re tackling a small project, always check your local hardware store before driving to Home Depot.
🏆 11. Final Verdict & 2026 Outlook
2026 DIY MARKET HEALTH SCORE
9.2 / 10
Strong growth, high consumer confidence, expanding categories, and digital-first evolution.
Summary: Key Points That Support Our Outlook
The 2026 DIY market is in excellent health. It’s not driven by a single trend or a pandemic-era spike — it’s being powered by a structural, multi-generational shift in how people relate to their homes. Here’s the summary:
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📊 Market Size
$0.93T–$1.08T in 2026. Growing at 9.94% CAGR through 2030.
🧑 Consumer Confidence
87% of DIYers expect good ROI. Confidence now the #1 driver, not just cost savings.
🔥 Hottest Category
DIY Smart Home — 15.54% CAGR, $48.33B in 2025, $115B by 2031. |
🌿 Rising Trend
Eco-friendly DIY, homesteading, and sustainable fashion all accelerating.
📺 How They Learn
YouTube (80%), Google (83% Boomers online), AI tools (doubled YoY).
⚠️ Main Headwind
Financial concerns at 5-quarter high. Tariffs raising material costs. DIY hours dipping. |
Bottom Line: Clear Recommendation
If you’re a content creator, brand, or retailer in the DIY space — 2026 is the year to invest harder, not less. The audience is bigger, smarter, and more research-driven than ever. Those who show up with quality content, real data, and clear how-to value will win outsized loyalty.
If you’re a DIY consumer — the tools, resources, and information available to you today are better than at any point in history. Whether you want to build eco-friendly DIY furniture plans for your living room, set up affordable smart home upgrades yourself, or explore backyard homesteading ideas for 2026, the data shows one thing clearly: there has never been a better time to do it yourself.
🎬 Watch: 2026 Home Decor Trends That Are Everything
Source: Cozy DIY Home, YouTube — 100K+ views — The home decor trends shaping 2026 interiors
📁 12. Evidence, Charts & Long-Form Data
Key Data Summary: All Stats in One Place
| # | Statistic | Data Point | Source / Year |
|---|---|---|---|
| 1 | DIY Home Improvement Market Size (2025) | $0.98 Trillion | Research & Markets 2025 |
| 2 | DIY Market Projected Value (2030) | $1.57 Trillion | Research & Markets 2025 |
| 3 | Market CAGR (2025–2030) | 9.94% | Research & Markets 2025 |
| 4 | US Home Renovation Spending (2025) | $509 Billion | Empower.com 2025 |
| 5 | Avg DIY household spend (Q3 2025) | $4,400 | Farnsworth Group Q3 2025 |
| 6 | DIY hours per homeowner (Q3 2025) | 29 hours (5-qtr low) | Farnsworth Group Q3 2025 |
| 7 | % Homeowners who completed a DIY project (past 90 days) | 50%+ | Farnsworth Group Q3 2025 |
| 8 | DIYers who expect positive ROI | 87% | Farnsworth Group 2026 |
| 9 | DIY Smart Home Market Size (2025) | $48.33 Billion | TechSci Research 2025 |
| 10 | DIY Smart Home Market (2031) | $114.98 Billion | TechSci Research 2025 |
| 11 | DIY Smart Home CAGR | 15.54% | TechSci Research 2025 |
| 12 | US DIY Furniture Market (2025) | $36.76 Billion | Yahoo Finance 2025 |
| 13 | US DIY Furniture Market (2033) | $59.13 Billion | Yahoo Finance 2025 |
| 14 | Quality as #1 brand driver (Heavy DIYers) | 86% | Farnsworth Group 2026 |
| 15 | Gen Z/Millennials who tried a new supplier (12 months) | 46% | Farnsworth Group 2026 |
| 16 | YouTube usage for DIY research (Gen Z/Millennials) | 80% | Farnsworth Group 2026 |
| 17 | YouTube usage (Gen X DIYers) | 72% | Farnsworth Group 2026 |
| 18 | Boomers who research online before buying | 83% | Farnsworth Group 2026 |
| 19 | AI tool usage YoY growth among DIYers | 2x (doubled) | Farnsworth Group 2026 |
| 20 | Millennials interested in homesteading | 68% | Accio.com 2025 |
| 21 | Local hardware store market share (Q3 2025) | 33% (up from 21%) | Farnsworth Group Q3 2025 |
| 22 | Big-box retail share (Q3 2025) | 68% | Farnsworth Group Q3 2025 |
| 23 | DIYers comparing prices online | 70% | Farnsworth Group 2026 |
| 24 | Gen Z/Millennials willing to try new brand | 63% | Farnsworth Group 2026 |
| 25 | Sustainability ranking as purchase driver (out of 16) | 12th | Farnsworth Group 2026 |
Long-Term Update: What to Watch Through 2026
The three biggest shifts to monitor through the rest of 2026 are: (1) whether AI tool adoption continues to accelerate and drives a measurable increase in project complexity; (2) whether tariff-driven price increases suppress big spending or simply shift DIYers toward smaller, more frequent projects; and (3) whether the homesteading and eco-DIY movement crosses from niche to mainstream — which the data suggests will happen by late 2026 or 2027 at the latest.
🔑 FINAL STAT TO REMEMBER
“I can do it myself” is now the #1 reason people DIY.
Not cost savings. Not necessity. Confidence. That one shift tells you everything about where the DIY market is headed in 2026 and beyond.
Sources & References
- The Farnsworth Group — Q3 2025 Homeowner Activity Tracker & 2026 Building Products Customer Guide
- Research and Markets — DIY Home Improvement Market Size, Competitors & Forecast (2025)
- TechSci Research — DIY Smart Home Market Size and Outlook 2031 (2025)
- Yahoo Finance / Research Report — US DIY Furniture Market Forecast (2025)
- Empower.com — 2025’s Smartest Home Trends: DIY or Professional?
- Accio.com — 2025 Homesteading Trends: Sustainable Tools & Community Growth
- Mordor Intelligence — DIY Home Improvement Market Size 2026
- The Daily Homesteader — Backyards Across America Embrace Prairiecore Homesteading Trends (2025)
- Farnsworth Group Blog — 10 DIY Statistics Shaping the Home Improvement Industry (2026)
- 10 Top Trends in Homeowner Readiness to Spend on Home Improvement
- Get A FREE Estimate On Your DIY Project
📚 Explore More DIY Consumer Research
Interested in more DIY statistics, sustainable home decor ideas 2026, or finding the best beginner woodworking projects for profit? Bookmark this page — we update it every quarter with fresh data.